Marketing To Women In 2022
In an ever-competitive market, meaningfully connecting with your consumers means understanding their differences. Here’s what marketing to women in 2022 looks like! The reason marketers emphasize so much on buyer personas is because of the fact that you can’t target all customers the same way. Marketing strategies can’t be one-size-fits-all.
With women driving the majority of consumer spending, there’s an incentive in understanding what makes the female customers tick. Moreover, if your marketing strategies to target women are all about coloring it pink, you’ve already lost the game. It’s time for some course correction!
The Female Economy - Women’s rising power and influence in the economy are reshaping the market. Certainly, their position in the economy is only going to get stronger. Women would be dismissing brands that fail to cater to their needs fully. They don’t want to be pigeonholed into one group or worse with men. Women and men take different approaches to make purchase decisions. Mobile Marketing campaigns need to target the different sides of a woman- the nurturer, the creative, the business owner, the athlete, and so on!
The Marketing Narratives - Brands need to understand what women need when they buy a product. For instance, SUVs designed for speed wouldn’t appeal to women looking for cars meant for conveniences, such as enough space for toddlers and their strollers. There are now more women in the workplace than ever. Though the gender pay gap has real repercussions for women, they are still making great strides. Most women juggle different responsibilities; marketers need to wrap their heads around what they need at different stages of life and career. Marketing to women in 2022 should take a different portrait- balancing priorities.
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