We use data analytics to make data-driven decisions. The process of discovering meaningful patterns and trends in data using statistical analysis and quantitative methods. We collect data from different sources, including business transactions, feedback from customers, surveys, sensors, weblogs, and social media. In data analytics, there are many related processes, including data mining, predictive analytics, and business intelligence. Data analytics, for example, can be used to predict customers’ next best actions or to guide product development.
The Data Analytics program will equip you with advanced analytical and statistical knowledge, skills, and competencies. You will learn how to use in-depth analysis and data mining techniques to generate actionable insights for business strategies, identify new business opportunities, and make strategic decisions.